July 2023

After years of speculation, Oddity, whose brands include Il Makiage and Spoiled Child, has officially filed to go public on the Nasdaq Global Select Market under the ticker “ODD.” Founders, brother and sister Oran Holtzman and Shiran Holtzman-Erel, relaunched cosmetics brand Il Makiage in 2018 after receiving a $29 million investment from L Catterton, which bought a 35.8 percent stake within the business in 2017. It launched its second brand Spoiled Child in February 2022, with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. Most recently, Oddity acquired Boston-based biotechnology start-up Revela for $76 million. With the acquisition and an extra $25 million investment, the corporate plans to ascertain Oddity Labs in Boston. The move...