July 2023

Motive Health launches on Monday with one goal in mind: treating knee pain. The brand’s FDA-cleared device uses muscle stimulation to strengthen quadricep muscles and relieve knee pain. The technology is analogous to that of cosmetic treatments like Emsculpt, which uses high-intensity electromagnetic therapy to tone and tighten muscles and skin. Motive Health employs neuromuscular electrical stimulation, which boosts muscle activation. Electromagnetic therapy employs electromagnetic fields, while electrical stimulation uses electric current through electrodes, in keeping with the Blue Cross. The concept for the brand got here about 14 years ago, in keeping with Motive cofounder, Hospital for Special Surgery orthopedic surgeon and Recent York Mets team physician Dr. Struan Coleman. “All of the muscles which might be above the kneecap, every...