August 2023

The long run of fitness is all about functional movement.  As in-studio fitness class bookings reach pre-pandemic levels, in response to data from wellness booking platform Mindbody, a latest crop of trends is arising. Following the pandemic, fitness became less about weight reduction and aesthetics, and more about supporting mental well-being. Now, the category has taken on a latest role, because the deal with longevity continues to extend.  “Consumers are more interested by moving higher for longer,” said Lauren McAlister, a Mindbody and ClassPass Wellness Council member. “We’ve been seeing a noticeable rise in low-impact workouts, like Pilates, yoga. More holistically, we’re seeing an increased interest in fitness and understanding for longevity.”  With this, functional fitness — or workouts that support on a...