Within the brave recent world of beauty tech, Israel, aka “The Start-up Nation,” is the leading destination.
Multinationals, like L’Oréal and Natura, and industry investors are increasingly homing in on developments in the wonder tech space there, which percolates with cutting-edge innovation.
“Now we have at all times seen Israel as a key area for us around partnerships, as they've an incredible ecosystem of start-ups which can be innovating in tech,” said Guive Balooch, head of the L’Oréal technical incubator. “Beauty tech is an area we imagine strongly in, and we must work with people all over the world which have the perfect competencies around technology in every field.”
A method firms find novel ideas in Israel is thru Tech It Forward, an...
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