After per week of untamed speculation and inaccurate press reports, Byredo has a buyer.
Puig has acquired a majority stake within the brand founded by Ben Gorham in 2006.
The brand, which has been backed by family office Manzanita since 2013, is claimed to have been considering deal options since last September, when it reportedly hired Goldman Sachs to contemplate a deal. The transaction comes during a time of major growth within the fragrance market.
Last week, Le Figaro reported that L’Oréal was acquiring a majority stake within the brand, which sources near the brand on the time denied.
Terms of the deal weren't disclosed, but Gorham will proceed as chief creative officer and Manzanita Capital will remain as a shareholder, based on a...
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