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March 2024

22 Mar

Inside Dior’s Heritage-driven Beauty Growth Strategy

Inside Dior’s Heritage-driven Beauty Growth Strategy
For Sarah Curtis Henry, chief business officer of Parfums Christian Dior, making a profession path to guide up to now has been about each depth in breadth. โ€œI began in marketing, and Iโ€™ve had a balance of various brands at different stages,โ€ Curtis Henry said. โ€œIโ€™ve worked across almost every category in beauty, Iโ€™ve had domestic and global roles, and Iโ€™ve gone from the brand side, to operations and, now, business roles. Itโ€™s made me more practical, itโ€™s allowed me to bridge functions, markets and cultures and to think in a way more holistic and strategic way.โ€ At Dior, that strategic mind-set includes combining the brandโ€™s wealthy history with the high-tech, high-touch experience todayโ€™s luxury consumers expect. โ€œI even have been laser-focused...
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