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March 2024

27 Mar

Meet The TikTok Influencer Explaining the Value of Beauty

Out with so-called “girl math,” in with beauty math — Rachel Wiseman‘s version, a minimum of. With a fledgling investment banking profession on one hand and a love for beauty on the opposite, the content creator — who splits her time between Toronto and San Francisco — is carving out her own lane on TikTok by breaking down the worth versus value of the platform’s most-loved beauty products. Summer Fridays‘ recent Dream Lip Oil, which retails for 35 Canadian dollars and comprises 0.15 fluid ounces of product, nets out at roughly 233 Canadian dollars per fluid ounce, she deduces in a single recent video that garnered 450,000 views. “Now that number, in isolation, means nothing,” she continues, shifting focus to...
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27 Mar

Infrared Hairstyling Tools Promise Reduced Damage and High Shine

Infrared heat isn’t only for the spa.  Throughout the wellness and biohacking space, infrared technology has grow to be a hot topic, predominantly with saunas, which may also help with removing toxins and promoting leisure. But now, a slew of hairstyling brands are harnessing the ability of infrared heat for tools, including straighteners, brushes and dryers. The rationale? In response to the Cleveland Clinic, infrared works by penetrating through the skin and heating the body from the within out. That implies that infrared saunas don’t must be as hot and hairstyling tools that implement infrared work similarly. (The warmth is reduced, which could reduce overall damage to the hair.) Consistently using high heat hair tools may cause damage to strands over time, which...
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