MILAN — “Numbers are usually not comforting us but luckily our performance was barely higher than we expected. That is the moment to react, even when it would take us longer than we thought to return to [pre-pandemic] performances,” said Renato Ancorotti, president of the Italian association of beauty corporations Cosmetica Italia during a webinar on Wednesday.
In the course of the event, the organization released preliminary data on the industry’s performance in 2020. Last 12 months, total sales of Italian cosmetics corporations were down 12.8 percent to 10.47 billion euros in comparison with 2019.
Exports — a key driver for the national beauty industry — decreased 16.5 percent to 4.1 billion euros. Italian supply corporations were those most affected by the contraction...
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