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April 2024

26 Apr

Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales

Pregnant and struggling to search out an efficient and clean prenatal vitamin, Katerina Schneider got down to create her complement brand Ritual. On the time investors told her she couldn’t have a business and children. Now, eight years later, the founder and chief executive officer has three daughters and a growing company expected to exceed $200 million in sales this 12 months. With this, sources have told WWD the brand, which has raised greater than $65 million up to now, could possibly be prime for acquisition. “We were born out of the web and Instagram in a way. We were essentially the most Instagrammable vitamin and now what we’re becoming known for, which I’m happy with is, this company that’s setting...
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26 Apr

Malin + Goetz Cofounders Talk 20 Years of Business

20 years in and still fresh as ever. When partners in business and life, Matthew Malin and Andrew Goetz, launched Malin + Goetz in 2004, it was with $150,000 of non-public savings and a single door, an internet site within the nascent days of the web and now-defunct Barneys Latest York as its retailer. Between the appearance of digital sales and the golden age of beauty specialty retail, the market dynamics have shifted dramatically. But what’s kept Malin + Goetz on the expansion path is doubling down on its value proposition as a design-led, no-nonsense brand focused on fewer, simpler products — marketed to each end of the gender spectrum. In its 20-year history, those tenets have led it to broaden its footprint...
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