May 2025

K-Beauty K-Beauty, also know as the wonder products, routines and practices from South Korea, has established itself as greater than only a trend. Once dismissed by some due to its fun and quirky approach to skincare, it now has a everlasting place in many ladies (and men’s) beauty arsenals. One group, nevertheless, that’s been a bit slower to adopt the Asian-imported products and multi-step routine are Black women. And with good reason. Charlotte Cho, the founding father of the wildly popular K-Beauty site Soko Glam, wants to alter that. We chatted with Cho on the WWD Digital Beauty Forum in NYC to set the record straight on K-Beauty.  One reason many ladies with deeper skin tones have been hesitant to purchase and take a look at South Korean beauty products is because they don’t see themselves represented within the...