If you are 15 or younger and live in Sweden, you will no longer be able to buy skincare products with AHAs, BHAs, vitamin A (retinoids) and vitamin C at your local Apotek Hjärtat. The leading chain of pharmacies in the country has introduced age limits on anti-ageing and “advanced skincare” products, in an effort to put a stop to a rising phenomenon known to many as ‘Sephora Tweens’ – young kids using viral skincare products prematurely and damaging their skin.
“Using advanced skincare that, for example, aims to reduce wrinkles and get a more even skin tone is not something a child needs,” said Annika Svedberg, chief pharmacist at Apotek Hjärtat, which has around 390 stores around Sweden. The chain...
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