July 2025
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As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this look for bare or basic. According to top Black makeup artists, 2025’s soft glam is a love letter to melanin, blending technique, tone, and intention to celebrate what’s naturally ours.
From the rise of romantic glam to the cultural significance of seeing soft finishes on rich skin tones, makeup artists Theo Turner, Kim Paige, Ngozi Olandu, and Nyssa Green are helping to reframe what “natural beauty” really means.
Below, they walk us through why soft glam is the moment, how it’s evolved in the Black...
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