Estrid’s new campaign is all about celebrating your body

19 Aug

By now, we can probably all agree that body hair is natural and should be treated as such. And while there is a concerted effort in the beauty community to normalise our body and facial hair, there is still mounting pressure for us to shave and conform to outdated, western beauty standards. But one brand is wanting to change this. Founded on the principles that shaving is a choice, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving. Determined to help women embrace their fluff, Estrid has created a new campaign which hopes to show us ‘just how powerful female body hair can be’ by going on the lookout for the world’s first Professional...

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19 Aug

How to Wash Dry Hair Without Damaging It, Dr.

by Beautifaire101

Hair

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19 Aug

Your body, your choice – are pubes disgusting or

by Beauty Tips

Beauty, Featured

Your body, your choice – are pubes disgusting or

Never, ever, underestimate the power of pubes. Short hairs curling over the top of an underwear waistband or straying outside a crotch seam, framing a full, 70s-esque bush, can cause outrage or indifference (particularly on women) in equal measure. Ditto a completely hairless space that’s regularly shaved, waxed, bravely lasered off or vajazzled early TOWIE-style. However you let your pubic hair grow, and salon-grade removals are off the table while we’re socially distancing, it should be your decision. Except it’s not, at least not completely, due to shifting societal and cultural standards, porn culture, and particularly aggressive and effective brand marketing. Forward-thinking brands like Billie (female first razors) and Fur (pubic hair oil), and photographers like Ashley Armitage, are going out...

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19 Aug