September 2025

Over the past decade, there’s been a cycle of viral tattoos doing the rounds online – Apple logos on lower backs, Monster Energy logos slapped across biceps, McDonald’s arches as backpieces. Usually, they are accompanied by a “tag someone who would get this” caption and shared by a distant relative on Facebook.  But in fact, logo tattoos are far more common than we think. A 2021 report found that Disney was the most tattooed logo globally, with over 474,000 posts, followed by Nintendo and Harley-Davidson. For the most part, these logo tattoos span generations, and are just as likely to be spotted on leathered skin as they are coated in sweat under club strobes. Despite growing criticism of capitalism among younger...