TOKYO — Uniqlo parent Fast Retailing is expanding the reach of its lower-priced, trend-driven brand GU with with a pop-up store in Latest York’s SoHo. The corporate told WWD Tuesday that the shop will open on Oct. 7.

As reported, the SoHo pop-up will probably be open for roughly a yr, and will probably be GU’s first foray into the U.S. market. It is going to be utilized by the corporate to assemble opinions and feedback from U.S. consumers. GU said that it goals for the shop to be a store “that’s loved by and grows along with town’s SoHo neighborhood, which welcomes people of diverse cultures, values and lifestyles,” in a press release. The theme of the shop will probably be “Tokyo to SoHo.”

Along with a number of popular products for ladies and men, GU may even be bringing its “GU Osharista” style advisers to customers in its recent SoHo store. The term “osharista” was created by combining the Japanese word oshare (pronounced oh-sha-ray), meaning fashionable, and the English word fashionista.

GU may even launch an official website and social media accounts for the U.S. market from Wednesday, and it has various promotions planned for the opening day of the SoHo store. These include free gifts to early visitors and the primary 3,000 customers to make a purchase order.