In April, CTZN Cosmetics, an organization well-known for its broad number of nude lipsticks, made the announcement that Sir John would join the corporate’s board of directors and tackle the role of chief creative officer to assist with brand expansion and future product launches.

CTZN Cosmetics co-founder and head of selling Aleena Khan shared in a press release, “We’re thrilled to welcome Sir John as CTZN Cosmetics’ latest Chief Creative Officer. His talent and industry experience might be a useful asset to our company as we proceed to grow and expand our brand globally.” 

The world-renowned makeup artist spoke with ESSENCE exclusively to share his plans to bring an prolonged range to the brand through his visionary leadership. 

“We wish the wonder community to feel seen, heard, and felt as we innovate ways to get people ready and out the door quickly without sacrificing quality because sometimes we will’t see beauty, but we will feel it,” the makeup veteran explains. 

Based on John, the collaboration was harmonious as he and the brand’s founders shared the identical sentiments, which was to make inclusivity and variety a priority. “Being a people person, I place lots of value on the individuals that create a brand and who share similar beliefs. When our ideals coincided, I understood that this was an area where I might be creatively comfy.”

With greater than twenty years of experience, Sir John is a dynamic force in the wonder industry. His well-known looks, which have been donned by celebrities including Beyonce, Kim Kardashian, and others, are distinguished by his use of color, brightness, and inclusiveness.

“I at all times wanted to take a look at beauty as a worldwide community, not only a singular approach. I believe that’s where we’re stepping into general,” John tells us. “Social media has turn out to be so democratized, the people really do have the facility to either influence and encourage us or to carry us accountable, and that’s why I’m here.”

He also mentions that in his latest position, he hopes to create one other secure space to display diverse representation and for people to share their creativity and uniqueness comfortably. “I’m an enormous advocate of representation, and never just visual representation in a campaign or an commercial, but additionally behind the scenes within the C suites, the marketing firm, etc.” 

He continues, “I recently did a Masterclass, and one among the primary questions I actually have, after I work with corporations, is ‘how diverse will your set be?’ because I want a various set. That’s really key to me. Hopefully, that’s taken seriously in different places as well.”

We’re wanting to witness the greatness that Sir John’s equity position in CTZN Cosmetics Inc. will bring to the world of beauty. Shop essentially the most recent collection: Code Red, which consists of six universally flattering red shades, at ctzncosmetics.com.