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23 Nov

This Spice Dealer Is Redefining What “Made in South

This Spice Dealer Is Redefining What “Made in South

From the ingredients they share to the wealthy cultures they reflect, the worlds of beauty and food — and the individuals who merge them — are in constant conversation. Welcome to Well Feda column that celebrates how we nourish our bodies, from face to plate.


Sana Javeri Kadri and I even have been speaking for roughly three seconds before she starts hyping other people up. She’s also bleeding.

“I used to be silly. Do Hedley & Bennettthat basically cool apron company?” she asks, collecting herself over Zoom. “[Its co-founder] Ellen Bennett is amazing; she’s on our board. She sent me their recent chef’s knife and said, ‘It’s super sharp, rejoice!’ and I had a lot fun that I sliced my fingers.” Most of our conversation goes on like this: Kadri walks me through her accomplishments — that are many, considering she’s just 28 — and interjects glowing testimonials about her fellow women entrepreneurs, beauty brands, and farmers at every turn. All these tangents are entirely welcome, especially since they speak to the mission of Kadri’s business, spice company Diaspora Co.at large: it’s all about sharing the wealth.

You have likely seen the brand’s offerings throughout Instagramhoused in aesthetically-pleasing golden and magenta jars: sweet jaggery, fragrant cardamom, and sinus-jolting chili powders to call just a couple of. The spices are beloved by food industry folk and residential cooks alike for his or her flavor and accessibility — they have been staples in my very own apartment so long as I’ve lived there — but it surely’s their origins that almost all make them value investing in. The spice trade’s history is long, complex, and dark, and Diaspora Co., together with its founder and CEO Kadriare offering a likelihood for those it’s taken advantage of to reclaim it.

Kadri making chai.

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