Paris’ latest one-stop shop for clean beauty is named Healing House of Muse & Heroine.

The two,150-square-foot boutique, which looks like a light-filled, colourful apartment chockablock with brands and vintage finds, is nestled on the third floor of a constructing within the Marais neighborhood. Just opened on Nov. 25, it’s situated at 10 Rue Charlot within the third arrondissement.

Healing Home is the brainchild of German entrepreneur Janine Knizia, who formerly worked in the style industry for 15 years.

Shifting her focus, she studied in Recent York between 2017 and 2019 on the Integrative Nutrition Institute to turn out to be holistic health coach.

“Then after this, I just connected the dots and said what I did in the style business — launching brands in Europe from the U.S. market — I [could] do now within the beauty business,” Knizia explained. “In Paris, we had 2,000 fashion showrooms, but there was not one cool beauty showroom.”

So during a fashion week in 2017, she opened what was billed to be the primary clean, green beauty showroom for b-to-b clients within the City of Light.

“That is the way it began,” said the manager, who now splits her time between Molina, Italy and Paris.

Her distribution company, called Muse & Agency, today works with 250 stores in Europe.

Backtrack to the beginning of the coronavirus pandemic when lockdowns began, Knizia’s warehouse was full.

“I had this dream of opening my very own platform,” she said. So Museandherione.com was kicked off on July 19, 2020, alongside a magazine and a 24-hour marathon of fresh beauty brand founders’ back-to-back interviews on IG Live.

“From Day One on, we knew this was a business,” Knizia said.

She continued running the digital platform, in addition to the IRL distribution activity, which kept flying.

Knizia began with 35 brands and now sells roughly 100 of them online. To her, clean beauty products not only contain botanical ingredients but additionally will need to have strong scientific backing.

Knizia’s distribution company counts 10 beauty brands.

“I’m very selective,” she said, adding those chosen will need to have great potential. Knizia cherrypicks them in accordance with gut feeling and works with each label from A to Z, including on EU certification and brand-building, as a consultant.

In September 2021, she arrange a five-day pop-up selling clean beauty, with masterclasses and coverings during Paris Fashion Week. People lined as much as get in.

“I said: ‘You recognize what? Now I open a store in Paris,’” Knizia said. But no street-level location felt right. Reasonably, she desired to create a unique kind of place for her community.

Of Healing House, Knizia said: “This shouldn’t be a store, it’s like our online platform translated right into a ‘healing house,’ where we will be very near our clients.”

She views beauty as a way of life and strongly believes that every woman should feel like her own muse and heroine — thus the moniker.

Step inside Healing House and there’s a graceful, curving picket Art Deco bar from Paris, a tall glass Murano lamp in the shape of a tree and a pink ceramic leopard.

“I desired to bring this special vibe into the sweetness business,” Knizia said.

She considers Healing House’s major room to be the lounge. It’s dedicated to skincare, super foods — including some collaborations, akin to with Maisie Café for olive oil and Elaine Huntzinger for TCM tea — and supplements.

Other brands there include Monastery, natural skincare from San Francisco; Nóttnuit, clean, multicorrective skincare from Sweden, and Shiva Rose, wholly toxic- and chemical-free skin, body and sweetness products handmade in California and Oregon.

Exclusive to Muse & Heroine are De Mamiel, which targets every day stressors in a holistic way, and Lilfox that bills itself to be “intelligent skin couture.”

Exclusively introduced to the French market by Muse & Heroine are: Furtuna Skin, the clean beauty brand with ingredients sourced from its own organic estate in Sicily, and Il Fiore, a luxury botanical beauty brand with a tagline “perfumery as medicine.”

Alongside products, Healing House carries holistic tools, akin to A Tongue Cleaner Modified My Life, a latest Ayurvedic wellness brand from Paris.

Knizia found all of the eye-catching furnishings in vintage shops from around the globe. Used as merchandising units are a picket ’50s shirt display case from London and concrete geometric rectangular forms stacked together from Provence within the ’40s.

The spacious room round the corner is supposed for masterclasses, retreats, product launches and consultations.

“Something secret, something hidden,” Knizia said.

Perched across the black table are multihued, woven chairs. For the launch, racks along the partitions displayed a cashmere clothing collection, including caftans, robes, hoodies and trousers, especially created with a family in Nepal.  

This room also housed one other fashion collaboration, with Item M6, that birthed lymphatic drainage and detox pants, amongst other items.

“This is expounded also to our treatment room,” Knizia said. “We wish at all times to present a full protocol to people. For me, fashion and sweetness can work together.”

Through a doorway is that non-public room for treatments, featuring an impressive window decorated with a peacock, flowers and branches. The bed is equally colourful, covered with striped, rainbow-hued fabrics.

“In every room, I desired to create [a] world,” Knizia said.

Three treatments were created specifically for Healing House. There are the 90-minute cellular renewal treatment and cellular detox facials, for 225 euros each, and the 90-minute detoxifying slimming body massage, for 210 euros.

Healing Home is open from Thursday to Saturday, 11 a.m. to 7 p.m.