MILAN — Dsquared2 is switching back to the scholar format it first embraced in 2016.
The brand’s upcoming runway show capping off the primary day of Milan Men’s Fashion Week on Jan. 13 will likely be a coed display of the Dsquared2 men’s and ladies’s fall 2023 collections.
“We’re able to return to the scholar approach, something that comes naturally to us, because we at all times design the Dsquared2 man with the Dsquared2 woman in mind and vice versa,” said Dean Caten. “Dsquared2 man and woman collections often share common creative inspiration,” echoed Dan Caten.
The label helmed by the dual creatives had recently uncoupled its collections, hosting 4 runway shows in 2022 for the autumn 2022 and spring 2023 men’s and ladies’s lineups.
That move was described by the creative directors as a testament to the dynamic menswear market, at a time when other luxury labels were following the identical route, as reported. “We wanted to present the identical highlight for each of our collections; they carry the identical importance in our brand story and should be treated equally,” Dean Caten explained on the time.
Dsquared2 was among the many early adopters of the scholar format in 2016, spurring a show-coupling wave that has largely stuck until recently.
The Catens had originally picked the boys’s season to present their coed collections and their current return makes no exception, flanking other brands on the Milan scene presenting each lineups in January and June, including 1017 Alyx 9SM, Jordaluca and Federico Cina.
Other brands, including JW Anderson, are using the catwalk to unveil the predominant men’s collection alongside the ladies’s pre-fall range, often sharing the identical creative theme.
As reported, with 72 events, including 21 runway shows and 31 presentations, the upcoming Milan Fashion Week running Jan. 13 to 17 will kick off with the primary Gucci standalone menswear show in three years and the primary after former creative director Alessandro Michele suddenly parted ways with the luxurious brand in November.
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