Neutrogena is betting big on personalization. 

The brand is leveraging its existing Skin360 mobile app to bring forth a technology that can further address consumers’ unique skin needs: 3D-printed personalized supplements. 

Formulated in partnership with fast-growing personalized complement company Nourished, the vegan, sugar-free gummies — called SkinStacks — mix Nourished’s 3D-printing machinery and Neutrogena’s digital skin assessment for a resulting seven-layer complement “stack,” each layer containing a nutrient that caters to a particular skin concern. 

“Consumers are taking a look at their health holistically — not only from a topical perspective, but in addition from the inside-out,” said Roberto Khoury, senior vice chairman and general manager at Neutrogena. “We wish to explore all avenues that may contribute to keeping your skin’s vitals at their best.”

To receive a personalised SkinStack, consumers must snap a 180-degree selfie using the Skin360 app, which uses a proprietary algorithm to evaluate the skin and ascertain appropriate nutrient and treatment recommendations.

Depending on one’s detected skin needs and declared skin goals (of which there are five to decide on amongst: Ageless, Clear, Hydrate, Glow and Resilient), the supplements include nutrients akin to vitamins A through D, Selenium, zinc, riboflavin, coenzyme Q10 and more. 

The nutrient stack, which costs $49.99 for a 28-day supply, is then developed by Nourished, which launched in 2020 and taps 3D-printing technology since it allows for a zero-waste manufacturing process and a yet-unmatched speed to market. 

“3D printing means we only should order exactly what we’d like,” said Melissa Snover, chief executive officer and founding father of Nourished, who initially harnessed the technology to create personalized gummy candies at The Magic Candy Factory and ultimately saw its potential for the health and wellness sector. 

“We’ve never thrown a product away — not even a raw material, like an ingredient or a nutrient or vitamin. We do what we do in a really data-driven way, in order that we’re extremely efficient in the best way that we manage our supply chain,” said Snover. 

The nutrient stacks are delivered to the buyer inside 14 days of order placement. 

“Lots of persons are using the words personalization, but only a few persons are actually doing it,” said Snover. “By integrating our technology with Neutrogena’s skin scan, we’ve something that’s not been done before and is more personalized than what we’re seeing [on the market] right away.” 

The collaboration marks Neutrogena’s latest endeavor aiming to bring tailor-made skin solutions to consumers. 

In 2018 brand introduced the Skin360 app, together with the SkinScanner, a tool that might be attached to 1’s iPhone camera with the intention to magnify the camera’s power, thus allowing for a simpler skin scan. 

In 2021, Neutrogena began beta testing MaskiD, a technology that can provide consumers with personalized, 3D-printed sheet masks, and just like the supplements is underpinned by the Skin360 app. 

“As a brand that is targeted on skin health, our priority is to bring efficacy and science in a quite simple and inclusive way — that mix of sophistication and ease is incredibly vital,” said Khoury. “We’re going to learn rather more from the ingestibles launch, after which we’ll keep exploring and experimenting with the intention to provide an excellent fuller experience and repair to consumers.”