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20 Jan

The Webster Pops Up on the Montage Deer Valley

The Webster Pops Up on the Montage Deer Valley

The Webster is following its customers to the Sundance Film Festival.

Montage Deer Valley, the year-round mountain resort in Park City, Utah, and The Webster, the luxurious multibrand retailer, might be partnering to bring a pop-up retail experience to Deer Valley, Utah, along side the 2023 Sundance Film Festival.

The Webster’s 500-square-foot pop-up might be featured on the resort’s signature boutique, Pique, from Friday to 29. The shop will offer an exclusive collection of winter pieces for ladies and men from designer ready-to-wear and accessories brands. Among the many brands carried might be Burberry, Khaite, Rhude, Canada Goose, Marine Serre, Alanui, Edler Statesman, Loewe, Moonboots and Moncler.

The Webster, established by Laure Hériard Dubreuil in 2009 in South Beach Miami, has since expanded to nine locations across the U.S. and Canada.

“We’re thrilled to be partnering with The Webster who’re leading curators in the style world. The winter collection that features one-of-a-kind pieces featured at Montage Deer Valley is an incredible offering showcasing the very best of mountain fashion,” said Azadeh Hawkins, global creative director of Montage International.

A view of The Webster on the Montage Deer Valley.

Dubreuil, founder and chief executive officer of The Webster, added, “Our approach to retail from inception is to cater to each aspect of our client’s lifestyle, including going where they’re. We’re so excited and grateful for our partnership with the enduring Montage Deer Valley to activate during such an elegant and pivotal time as Sundance Film Festival, bringing the heat and energy that radiates throughout all our locations to Park City.”

This shop follows The Webster’s Palm Beach pop-up that launched in January 2022, and reopened again for the season in October. Montage Deer Valley might be the primary of many short-term pop-ups this 12 months for the retailer.

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