It’s clear the streetwear scene is evolving when one in every of Italy’s cool kids, who has contributed his justifiable share in defining the local interpretation of the phenomenon, is moving on.

The 30-year-old Domenico Formichetti, a graphic designer and stylist with several creative and fashion-oriented projects under his belt, is introducing PDF, a post-streetwear brand embedded along with his love of utmost sports, graphics and penchant for cool underground youth movements.

At first sight, PDF’s oversized denim sets, workwear-nodding outerwear, cargo pants and hockey jerseys are not any different from streetwear garb, yet he’s channeled his ambition for upscale manufacturing into this more completed fashion offering, which has a no-gendered connotation.

“PDF stems from my wardrobe pieces or lack thereof, meaning it’s stuffed with fashion items I wish I could find, buy and add to my closet,” Formichetti said. The brand’s catchphrase — “If it already exists, it is just not mandatory” — hinges on that idea.

Unveiled earlier this month, PDF comes after freezing Formichetti’s previous project, Formy Studio, launched in 2018 and with which he gained recognition amongst established names within the international rap scene, including Swae Lee, J Balvin, Tyga, Sfera Ebbasta and the Dark Polo Gang.

“Back then I used to be young and fresh and had little knowledge of the industry. It hinged on a world that I not relate to. It was an incredible experience, I remember spending days on the manufacturing plant and dreaming of constructing something more structured,” the designer said.

The primary collection was recently wholesaled via the Los Angeles-based agency Good News Only’s Paris showroom, with Asian and U.S. buyers showing particular interest, Formichetti said.

The lineup includes several street-ready tie-ups including with Avril8790 on knitwear; RefrigiWear on outerwear, in addition to CAPiTA Snowboards, and Union Binding Co. on co-branded snowboard equipment.