Tyr is leaning into its history in swimwear with a recent deal to change into the official outfitter of the USA Diving organization.

The Seal Beach, California-based brand on Friday said that under the terms of the deal it’s going to outfit the USA Diving national team members with swimwear and competition gear. Moreover, the brand will function a title sponsor for the 2023 USA Diving Junior National Championships.

The corporate will produce co-branded apparel and swimwear for divers of all levels and will even offer the team members access to exclusive offers, limited-edition products and customised merchandise.

USA Diving is a nonprofit organization that selects and trains teams to represent america in major diving events around the globe, including the Olympic Games, the World Championships and the World Aquatics Diving World Cup. 

“We’re honored to partner with USA Diving,” said Matt DiLorenzo, chief executive officer of Tyr. “USA Diving and its athletes of all levels embody the exertions and determination that we at Tyr hold as core values. We sit up for supporting them through this partnership, in competition and beyond.”

The USA Diving Junior National Championships can be held July 23 through Aug. 1 on the Marguerite Aquatics Complex in Mission Viejo, California, an event that may mark its return to town for the primary time since 2007.

Tyr was founded greater than 30 years ago and has grown to change into one of the crucial popular swimwear and fitness brands.