As a part of a series of planned appointments, Ideal Image has named Cheryl Hallinan vice chairman of sales and operations, effective immediately. The previous RealReal and LVMH Moët Hennessy Louis Vuitton executive reports to Scott LePage, chief consumer and industrial officer.

Ideal Image offers laser hair removal, body sculpting, Botox, fillers, skin rejuvenation and medical-grade skincare via a network of greater than 800 doctors and licensed professionals. In an announcement, Ideal Image said Hallinan “has extensive experience constructing high-performing teams in the posh retail and e-commerce spaces” and likewise has “a robust record of driving profitability and growth.”

In keeping with the nonprofit Global Wellness Institute, consumer spending on personal care and sweetness generated $955 billion in 2020. The three largest regions for private care and sweetness are Asia Pacific ($276 billion), Europe ($274 billion) and North America ($263 billion). The organization said on a per capita basis, expenditures are highest in North America.

Ideal Image said Hallinan will lead national sales and operations efforts “as the corporate reimagines the aesthetics, beauty and wellness customer experience under the leadership of latest chief executive officer Sharon Leite.” Leite was named CEO of Ideal Image in January, succeeding David Prokupek, who stays an adviser at the corporate. Leite previously served as CEO of The Vitamin Shoppe.

Leite said Hallinan has strong leadership skills “and a proven ability to drive growth and innovation, and we’re delighted to welcome her to the Ideal Image team. That is the primary of a planned series of appointments of highly expert leaders with exemplary records of success who will help us speed up our growth as we deliver a latest, elevated and holistic customer experience that’s welcoming, modern and highly personalized.”

On this latest role, the corporate said Hallinan will lead its national sales and operations performance teams “that connect customers with Ideal Image services and its elite team of licensed professionals. She’s going to play a key role in creating latest initiatives, scaling the business consistently across markets and expanding services as the corporate revitalizes its offering to deliver a more personal, aspirational luxury customer experience.”

Hallinan said joining the corporate will enable her to “leverage my sales and luxury retail and e-commerce experience to steer the transformational efforts needed to deliver a best-in-class aesthetics and wellness experience. The corporate has an enormous opportunity for growth, and I stay up for working with Sharon, Scott and the complete team as I deal with constructing and leading a world-class sales and operations organization.”

Hallinan most recently served as vice chairman of direct sales at The RealReal. Her prior experience includes senior sales leadership roles for Tiffany & Co. and LVMH’s Louis Vuitton, Christian Dior and Fendi brands. “She has held P&L responsibility in multiple roles starting from boutique director to district manager and has a 20-year record of success driving sales growth, recruiting and managing staff across multiple locations, and ensuring luxury clients receive a consistently excellent and personalized experience,” Ideal Image said in an announcement.

LePage said Hallinan “might be an amazing asset to Ideal Image as we expand our offerings and revitalize our customer experience. She brings a track record of success leading high-performing teams at a number of the world’s most respected luxury brands in the style and sweetness industries, and we’re looking forward to this next stage of growth together with her leading the transformation in our sales and operations model.”