Beauty has a recent megawatt entrant — Beyoncé.

The winner of 32 Grammys took to Instagram Tuesday night to announce her latest enterprise, which appears to be a hair care brand. 

“How a lot of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I used to be exposed to so many alternative sorts of entrepreneurial women in her salon,” the Instagram post read. “I saw firsthand how the ways we nurture and have a good time hair can directly impact our souls. I watched her heal and be of service to so many ladies. Having learned a lot on my hair journey, I’ve all the time dreamed of carrying on her legacy I can’t wait so that you can experience what I’ve been creating.”

Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and can be developing fragrances. The brand’s name and launch timing couldn’t be learned. A spokesperson for Beyoncé didn’t return a request for comment by press time.

Though many celebrities have entered beauty in recent times, sources are bullish on Beyoncé’s business prospects. “I mean, she is the most important, and her mom had a salon. It would be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the muse, they’re build up the hype. It’s getting more press than God and who even knows when it’s coming out.”

Many celebrities have tried their hand in the wonder industry, and several other have found it lucrative: Rihanna’s Fenty Beauty, for instance, brought in 600 million euros in its first yr available on the market.