Nuuly, the rental service owned by Urbn, is in search of greater size inclusivity. 

A latest exclusive partnership with plus-size e-tailer Eloquii seeks to enable a broader size range for rental customers. Carried in sizes 14 to 32, Eloquii drops on-trend styles that span occasion dresses, workplace separates and picnic-worthy summer looks. To start out, the partnership will carry 25 styles with more styles arriving every month. 

Already, plus-size offerings abound at Nuuly with hundreds of rentals in sizes as much as 5X and 40W from brands like Anthropologie, Universal Standard and For Love & Lemons.

“Since Nuuly’s inception, we’ve been committed to expanding fashion horizons for all women, offering a whole bunch of brands and styles for all occasions that our subscribers like to rent,” Sky Pollard, head of product at Nuuly, told WWD. “Eloquii has been a highly requested brand from our plus-size customers, so we’re excited so as to add them to our assortment through this exclusive partnership. Currently, garments in sizes 16 to 40 account for 15 to twenty percent of our assortment, and we’re at all times trying to expand this with latest brands and styles tailored specifically to what our subscribers want and that prove durable for a lot of wears.”

Last yr, Eloquii partnered with designer Melissa Mercedes on a set that spanned a swath of retro-inspired prints and punchy shades. 

The Nuuly rental subscription service boasts 150,000 subscribers (up 20 percent from 30,000 in 2021) with memberships starting at $98 a month to access six styles. Renters have the choice to buy pieces at a reduction using Nuuly Thrift, a resale program addition. Greater than 300 brands, from Good American to Selkie, are offered at Nuuly. 

Julie Carnevale, chief executive officer and cofounder of Eloquii, said the Nuuly partnership is a match for a lot of reasons.

“Each Nuuly and Eloquii consider fashion doesn’t stop at a size 12 and must be accessible to all sizes,” she said. “The partnership also allows us to increase the life cycle of our product through Nuuly Rent’s shared closet system, their in-house laundry and repairs and eventually through resale on Nuuly Thrift once pieces are retired from the rental rotation.”