Alo Yoga is taking a step right into a latest category, introducing the ALO x O1 Classic lifestyle sneaker, the brand’s first product within the space.
With the launch, the corporate goals to bring an extension of the prime quality of its products through its premium sneaker. The ALO x O1 Classic sneaker include being incredibly lightweight with responsive support built into the shoe.
Signature elements include vegan leather that creates a creaseless fit for long-lasting impact and additional padding in the inside collar for a superior custom fit. The midsole is designed with a honeycomb wall for encapsulated cushioning system to create much more support for comfort and prolonged wear. Insoles have been crafted with a horseshoe shape insole for alignment, stability, balance and luxury.
“Alo’s success is built on the product — the fit, the fabrics, the standard,” said Danny Harris, chief executive officer and cofounder of Alo Yoga. “Sneakers align with our core values and brand evolution. There was a chance to supply a latest footwear experience for each men and ladies. Specializing in signature elements, no animal by-products, recycled rubber soles, and vegan leather, our sneakers allow for a creaseless fit that lasts longer than the competition.”
Notably, the sneaker uses a hidden technology to offer “revolutionary high rebound cushioning” that’s attentive to move with the wearer as an invisible lift system works to offer the wearer with an additional 2 inches of height.
“We aim to supply a product that may positively impact the lifecycle of the shoe and on the environment,” said Harris of the choice to create the shoe with no animal by-products and recycled rubber soles. “As an organization that had already made a reputation for itself in activewear, footwear was the natural next step for the growing brand.”
The ALO x O1 Classic lifestyle sneaker is about to be released at the top of May 2023 and can retail for $180. More details are expected on latest styles later within the 12 months.
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