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MORE HELP: After the widespread flooding within the Emilia Romagna region in Italy that caused at the least 14 deaths and left 1000’s of individuals homeless, many brands have shown their support with donations to the affected populations.

The most recent company to hitch the list is Italian apparel and retail chain OVS, which on Monday donated gift vouchers for the whole amount of 150,000 euros to the municipalities of Cesena, Faenza, Forlì and Ravenna, most impacted by the damages.

Vouchers will be spent in OVS, Upim, Croff shops.

The style industry took motion right after what happened within the region, which plays a vital role within the Italian fashion and sweetness supply chain.

Up to now week, luxury conglomerate Kering made an undisclosed donation on behalf of its maisons, while automotive giant Ferrari has donated 1 million euros to the regional civil protection agency. An undisclosed donation also got here from the LVMH Moët Hennessy Louis Vuitton group, to “give a concrete sign of solidarity,” said Antonio Belloni, LVMH group managing director.

Last Friday, Alberta Ferrett staged the brand’s resort 2024 runway show in Rimini after careful consideration and in agreement with the mayor of the town, in addition to national institutions to reveal the resilience of the Romagna region. Aeffe Group, parent company of the brand, said it’ll make a donation benefiting associations lively in the world in addition to organize a charity auction for top clients of Alberta Ferretti’s special archival pieces.

The Italian government has earmarked 30 million euros in response to the disaster, which took place 11 years after the region was struck by back-to-back earthquakes in 2012.

Last week’s exceptional rainfall is believed to have equaled half the annual average.