A recent report from Squarespace, the web site constructing and hosting company, checked out multiple generations to know today’s digital habits and sentiments.

Surprisingly, the study, which surveyed 1,000 people each within the U.S., Canada, the U.K. and Australia, found that half of Generation Z is all for disconnecting from their smartphones, in comparison with just 20 percent of Baby Boomers. Still, 70 percent of Generation Z said the pliability aspect of access to the web on the phone outweighs the downside of all the time being accessible — a sentiment shared by greater than 60 percent of all survey respondents.

The fundamental reason why people have a digital presence is to remain connected. Fifty-three percent of people that responded to the survey said their fundamental reason for being online is staying connected or sharing their lives with their family and friends.  

Every generation stated that their earliest memory of the web is email. Other top memories across the generations include floppy disks, dial-up signals, chatrooms and social media. Social media is 39 percent of Generation Z’s earliest memory, with 34 percent noting online gaming as theirs.  

Notably, one in every of the important thing things people have said is that shopping has improved essentially the most on the web over the past 20 years. Greater than half of Generation Z and Millennials state that they may look to web sites as a source for fashion advice and product recommendations over social media. That is in contrast to a previous WWD report which found that 43 percent of Gen Z open TikTok first for product searches online. 

Overall, the report found that folks are still more trusting of internet sites over social media. Survey respondents stated that they’re five times more prone to hunt down recent information on the overall web versus what they see on social media.