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1 Jun

Frances Valentine Enters Home Category in Partnership With Annie Selke

Frances Valentine Enters Home Category in Partnership With Annie Selke

Frances Valentine, the approach to life brand, is expanding its home offerings with home decor brand Annie Selke.

The Frances Valentine x Annie Selke capsule collection features 28 styles in a rainbow-hued assortment of wildlife, painterly stripes and geometric patterns across bedding, decorative pillows and throws. Details include embroidery and pompons. It should be introduced Thursday.

Prices range from $38 to $448.

Frances Valentine x Annie Selke bedding.

Courtesy of Frances Valentine

Among the many offerings are duvet covers, embroidered pillowcases, appliquéd pillows and embroidered pillows and throws.

Elyce Arons, cofounder and chief executive officer of Frances Valentine, said, “We desired to create home products because like styling yourself, decorating your private home is so personal. Having fun, joyful, daring pieces you like makes the place you reside happier.”

Asked about recent categories within the pipeline, Arons said the brand recently launched its first signature fragrance and believes more beauty products would complement it. She plans so as to add more categories in the long run but couldn’t disclose them yet.

In the house category, Frances Valentine already offers notepaper, wine bags, beach umbrellas, sling chairs, beach towels and dinner napkins, amongst other offerings.

Frances Valentine’s offerings range from dresses, tops, tunics, caftans and jumpsuits to handbags, swim, pajamas, hats, home, fragrance, shoes and jewellery.

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