MILAN — Moschino is planning a fashion show to be staged in Milan on Sept. 21 that can mark the brand’s 40^th anniversary.

The event during Milan Fashion Week is conceived to pay tribute to “the remarkable achievements” of founder Franco Moschino “and his enduring legacy,” said the corporate.

Stylists Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu will spearhead this season’s collection, each creating 10 contemporary looks inspired by the works of the late designer.

Moschino has not yet announced a successor to the newest creative director, Jeremy Scott, who exited the brand in March after 10 years. Sources say Massimo Ferretti, executive chairman of Moschino’s parent company Aeffe, remains to be interviewing candidates and that a successor has not been yet identified.

Scott succeeded longtime creative director Rossella Jardini, who carried forward Franco Moschino’s torch for 20 years.

Franco Moschino began his profession in 1971, designing for Gianni Versace for six years. He launched his own company, Moonshadow, in 1983, followed by Moschino Couture! that very same 12 months. He was known for his quirky and tongue-in-cheek humorousness, spoofing high fashion, but at the identical time, his progressive designs were ground-breaking. He revamped the classic suit with imaginative details, similar to bottle caps, embroidered price tags on little black dresses, or created skirts made entirely by men’s ties. “There isn’t a creativity without chaos,” was considered one of his famous quotes. He died in 1994.

In 2022, Aeffe revenues amounted to 352 million euros, up 8.4 percent in comparison with 325 million euros in 2021. While the group doesn’t break down sales by brand, sources say Moschino represents 70 percent of the full.

Aeffe has held the license for the production and distribution of the brand’s women’s and men’s collections since then.

Following the designer’s death, Aeffe acquired a 70 percent stake in the corporate, further developing the brand globally.

Aeffe took full control of Moschino in 2021, paying 66.6 million euros for the 30 percent stake within the brand it didn’t own. It also acquired the license to supply and distribute the Love Moschino collections of ladies’s apparel in-house for 3.6 million euros.

In 2021, Aeffe also took control of Moschino’s distribution in mainland China, signaling the increasing relevance of that marketplace for the label. This involved around 20 stores, which has been operated for the previous 10 years by Scienward Fashion and Luxury (Shanghai) Co. Ltd.