MUSICAL NOTE: It looks like major celebrities will likely be a part of Pharrell Williams’ vision as Louis Vuitton’s recent men’s creative director.

His first campaign for the French brand stars Rihanna, and it debuted Thursday on an enormous billboard on the Seine-facing side of the Musée d’Orsay in Paris.

The music star wears a leather shirt in a pixellated Damier check that is barely partially buttoned, exposing her pregnancy bump.

Her arms are laden with leather goods in Vuitton’s signature monogram, but in a spread of primary colours, including red, yellow and green.

Williams posed in front of the billboard and posted it on Instagram, where he counts 14.6 million followers. The caption reads, “Louis Vuitton Men, Spring-Summer 2024.” It quickly amassed greater than 77,000 likes.

Contacted by WWD, a Vuitton spokeswoman confirmed there may be a recent campaign featuring Rihanna, but declined to offer other details or images.

Williams is scheduled to unveil his first collection for the posh powerhouse on June 20, the opening day of Paris Men’s Fashion Week.

The eagerly awaited event is predicted to be a highlight of the menswear showcase, scheduled to run through June 25. 

In accordance with sources, the display will unfurl on the Pont Neuf bridge that starts on the foot of Vuitton’s Paris headquarters.

The appointment of the U.S. musician at Vuitton cemented its positioning as a “cultural” brand, and marked the primary major decision by Pietro Beccari since he took over as chairman and chief executive officer of Louis Vuitton on Feb. 1.

The position had been left unfilled because the premature death of William’s predecessor, Virgil Abloh, in November 2021.