Since 2006, Hunter Bell has been designing playfully feminine fashions for her namesake contemporary label. 

“After I began the road out of my small apartment, it wasn’t only a bunch of dresses. I never decided that I desired to be ‘only a dress designer,’ ‘only a top designer’ — it was a mini collection. Really grassroots approach, and that’s what it’s today: a full collection,” Bell, the president and artistic director of her namesake label, told WWD during a preview of her latest high-summer line and upcoming fall collections — two of the ten collections she drops annually.

Bell launched her company in Recent York City before relocating to Houston in 2015 and has since gained traction for her novelty touches and cheerful prints, especially across tops and dresses. 

“We would like to decorate you head to toe in a Hunter Bell; we would like you to have the opportunity to travel not only within the South, but globally. I feel we thought the business would move to Texas out of Manhattan — the style capital of the world — and slowly dissolve and actually, the Texas market and ladies really embraced that color, pattern and print and showed us a latest volume of growth in a latest way.”

Bell’s latest collections mix a contemporary, sophisticated feel with touches of romance, novelty and femininity. As an example, high summer (influenced by the American Southwest) features a specialty Italian linen striped Jamison dress with ruffled V-neckline and spaghetti tie-straps; a floral hand crochet tank top in white, with orange border, and amount of smocked, tiered, pouffed and flippantly ruffled matching sets and dresses. Because the end of the pandemic, she’s reintroduced occasionwear; is specializing in in-person events this summer, and will likely be offering novelty sweaters inside her upcoming fall collection, set to launch in July.

Alongside the autumn collection launch, Bell is debuting her brand’s official rebrand (designed by RoAndCo founder Roanne Adam), which is able to now read “Hunter Bell” as an alternative of “Hunter Bell NYC” to reflect the brand’s changes and growth through the years; the change may even be reflected via a latest secondary market. 

“We now have a secondary market that’s an exquisite representation of us as a brand — there’s a hidden ‘H’ and a bell; it looks as if it’s a petal growing out of the earth to represent strength and growth. We’ve developed a latest hangtag, latest most important packaging; the web site can have the brand new branding they usually helped out with fonts and layouts. Really we’re just excited to have our fresh identity that represents growth, represents where we’re today and will be utilized in alternative ways throughout the gathering.”