MILAN — Gucci is reorganizing its brand and client engagement team, led by Susan Chokachi, executive vp, chief brand and client officer.

Benjamin Cercio has been promoted to senior vp of world communications. He joined Gucci in November last yr from Louis Vuitton as global communications director. On this newly expanded role, Cercio will assume direct responsibility for the Gucci Archive and Gucci Garden, reinforcing the brand’s connection to arts and culture. He will even assume esponsibility for the communications strategy for Gucci Osteria and Giardino 25, the café and cocktail bar that opened in Florence last yr. Through the latest edition of Pitti Uomo, as reported, the luxurious house celebrated its heritage with a latest exhibition at Gucci Garden, paying tribute to its 102-year-long history with a show titled “Gucci Visions.”

Opened in 2018 and situated in Florence’s central Piazza della Signoria, Gucci Garden is home to the brand’s gallery space in addition to its store and the Gucci Osteria da Massimo Bottura restaurant headed by the Italian three-Michelin-star chef.

Also, Gucci said that Cedric Murac will join the corporate on June 26 as senior vp of world brand image and content studio, reporting to Chokachi.

Murac has an experience of greater than 20 years in global creative image strategy, brand vision, conceptual development and artistic execution. He was previously executive vp, global creative at Calvin Klein in Latest York. Before that, he held positions at Estée Lauder Cos. Inc. and in numerous creative agencies based out of Latest York and Paris.

He’ll work closely with the teams of the art buying and photo studio, the storytelling and editorial content, in addition to the company image department.

During Milan Men’s Fashion Week, Gucci presented its men’s spring 2024 collection designed by the in-house team as a part of an exhibition celebrating the seventieth anniversary of its horsebit loafer. Latest creative director and former Valentino designer Sabato De Sarno will unveil his first collection for Gucci in September.