Flawless by Gabrielle Union introduces their latest hair care creation: the Styling Glaze. “This Glaze has been something that we’ve been working on for therefore long,” says Gabrielle Union in a speech during her product launch celebration in LA. Known for her iconic slick back hairstyles, Union developed an efficient solution to tame flyaways, and swoop edges. Union understands that a firm hold styling product for textured hair, with breakthrough ingredients, is unusual. “We desired to ensure we got it right, and that it was going to work time, and time, and time again,” she says.
That said, Union, and Flawless partner and celebrity hairstylist Larry Sims worked together to make sure the product doesn’t cause flakiness, residue, grit, or oiliness. As an answer? The Styling Glaze is formulated with ingredients like Bacuri Butter, Rice Oil Complex, and Lilac Leaf Extract– normally present in skincare products. But for hair, this groundbreaking mix adds shine, strength, and definition to each natural and relaxed hair. “So we’re really excited with the formulation,” Sims tells ESSENCE’s contributing lifestyle editor, Dominique Fluker.
The Styling Glaze couldn’t have launched at a greater time. “With this changing weather, the glaze is for you,” Union says. “In case you like a slick do or an updo, the glaze is for you.” From Miami to LA, the brand new product has been the co-founder’s must-have to guard her hair from humidity throughout the season. It also doesn’t hurt that this go-to style is her “anti-aging” key. “Everyone’s like, ‘What’s your secret?’,” she says. “I at all times say, ‘the slick back. It’s a facelift, should you will.”
And irrespective of what they’re creating, the modern duo is keeping their brand intentions top of mind. “We were inspired to create something for our people, our community, that was excellent, celebrity-approved, but at a reasonable price,” Sims says. Union agreed, “Our goal is to offer solutions for the community.”
The Flawless By Gab Union Styling Glaze is offered now for $8.99 at flawlesscurls.com.
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