PLAY TIME: Pokémon can now be found on French luxury goods — winking on wallets, waving from jacket pockets and collapsed on T-shirts, the character’s lightning-bolt tail jutting skyward.

Balmain has partnered with the Japanese creator of the kooky creatures on a Trainer Fashion Set that can live in each physical and digital worlds. It includes hoodies, jeans, sneakers and backpacks, too.

“Pokémon’s shiny pop aesthetic and fascinating creatures have all the time appealed to me,” Rousteing said. “Today, they make me consider an earlier, simpler time, after we all shared a rosy vision of all of the positive changes that we were certain that digital innovations would make possible.”

Rousteing reprised some silhouettes first seen on the Balmain runway, spiking them with shiny colours, cartoon characters and the home’s signature Labyrinth motif.

The limited-edition collection debuts on Thursday at Harrods in London and the next day at Balmain boutiques in Paris, Latest York, Las Vegas, Shanghai and Chengdu, plus balmain.com. Prices range from 395 euros to 1,390 euros.

Fans of Pokémon Unite, the team battle game, will little question be tickled to download a virtual version of the style set for one week’s use free after they log onto the sport between Friday and Sept. 30.

As well as, from Saturday, Balmain is offering 15 distinct NFC-enabled badges that can be available for purchase at nine physical Balmain stores within the U.S., Europe and Asia. These badges, created in partnership with tech firm SharpEnd, offer access to digital content and the prospect to win prizes, including VIP tickets to the Balmain fashion show and music festival during Paris Fashion Week.

Kenji Okubo, president of The Pokémon Company international, lauded Balmain’s “inspired designs and elevated creativity” and argued that “the important thing to our success has been our ability to drive innovation.”

Launched in 1996, the Pokémon franchise has spawned video games, an anime television series, books, comics, trading cards and diverse merchandise.

Balmain has also done collaborations with Barbie, Puma, H&M and Beats by Dre.