retail-meets-mindful media platform redefine how Gen Z accesses, understands and imbibes wellbeing. ITV / Woo
One 12 months ago, British broadcaster ITV dug deeper into the ultra-lucrative and swiftly diversifying business of wellbeing with online platform, Woo. Merging retail with a multimedia magazine style format, it follows the 2021 launch of ‘mindful media’ concept Unwind with ITV (ultra-soothing programming for the 4-5am graveyard slot) but is devoted to the especially polycrisis-beleaguered Gen Z and covers categories including travel, sex, and ‘space’ (anything from running routes to private refuge) in its redefining of how young people access, understand and imbibe their wellbeing.
Via a team of 40, that experimental approach to wraparound wellness through an interesting, forward-thinking and sometimes WTF bonkers pop...
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