Gen Alpha Is Driving 49 Percent of Mass Skin

29 Mar

This text was updated on March 22 at 10:55 a.m. EST. Gen Alpha is fueling sizable growth in skincare. Despite only 26 percent of households counting a member of the cohort, tweens are driving 49 percent of mass skincare’s growth, in line with data from NIQ. “We’ve traced [momentum] back to this general phenomenon of youngsters moving into the skincare category more quickly,” said Anna Mayo, vice chairman of NIQ’s beauty vertical, adding that cleansers, serums and masks are among the many products young consumers are mainly reaching for. While average prices are up 8 percent in facial skincare in mass, inflation isn’t the one factor keeping sales afloat. “Beauty consumers are reallocating more of their dollars towards beauty at the...

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27 Feb

8 Dermatologist-approved Skin Care Products for Gen Alpha

by Beautifaire101

Beauty, Featured

The Sephora kids have arrived. Thanks partly to the ever-growing prominence of beauty discourse on social media, a growing wave of tweens have found their method to the skincare aisle — and it’s protected to say many have mixed feelings about beauty’s fresh-faced recent entrants. On one hand, says Louisiana-based dermatologist Dr. Mamina Turegano, “it’s great that preteens are curious about taking good care of their skin and developing a routine, which is usually a way for them to learn a type of self care.” On the opposite, she says, “extensive skincare use at an early age may cause problems; certain products and ingredients aren't obligatory — and even potentially harmful — to the skin of a preteen.” So how should...

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29 Jan

In Addition to Gen Z, Skin Care Is Taking

by Beautifaire101

Beauty, Featured

Skincare shoppers are getting younger — and it’s not due to all of the antiaging creams on offer. Amongst TikTok posts pranking her mother Kim Kardashian with fake eyebrows and sped up dancing videos of her siblings, North West has been showing off her skincare routine. The nine-year-old, whose father is Ye, formerly often called Kanye West, has been busy making GRWM (prepare with me) videos featuring various products, including Vitamasques Electrolyte Watermelon Dace Sheet Mask, Laneige Lip Sleeping Mask, Cerave Moisturizing Cream — and, after all, products from her mother’s skincare line, Skkn by Kim. North West Her cousin Penelope Disick, age 10, has a skincare routine, in line with the TikTok account she shares together with her mother, Kourtney Kardashian Barker. Again,...

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30 Jan

In Addition to Gen Z, Skin Care Is Taking

by Beautifaire101

Beauty, Featured

Skincare shoppers are getting younger — and it’s not due to all of the antiaging creams on offer. Amongst TikTok posts pranking her mother Kim Kardashian with fake eyebrows and sped up dancing videos of her siblings, North West has been showing off her skincare routine. The nine-year-old, whose father is Ye, formerly generally known as Kanye West, has been busy making GRWM (prepare with me) videos featuring various products, including Vitamasques Electrolyte Watermelon Dace Sheet Mask, Laneige Lip Sleeping Mask, Cerave Moisturising Cream — and, after all, products from her mother’s skincare line, Skkn by Kim. North West Her cousin Penelope Disick, age 10, has a skincare routine, in accordance with the TikTok account she shares together with her mother, Kourtney Kardashian Barker....

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