E.l.f. Taps Paralympic Swimmer Anastasia Pagonis for Latest Series

18 Jun

With its latest initiative, E.l.f. Cosmetics is seeking to further the wonder industry’s commitment to inclusivity. The wonder brand has tapped 19-year-old Paralympic swimmer Anastasia Pagonis to kick off “Show Your(s)e.l.f.,” a video series which is able to highlight individuals countering adversity with resilience and education to enact positive change. “Anastasia actually inspired us to begin this series — we saw her raw honesty and real positivity, and he or she resonated with us as a young woman that rises even when faced with adversity at a really young age,” said Laurie Lam, chief brand officer at E.l.f. Beauty. Pagonis turned to swimming as an outlet after losing her vision at age 14 resulting from autoimmune retinopathy. At 17 years...

0 Comments

20 May

How Anastasia Soare Built Anastasia Beverly Hills – WWD

by Beautifaire101

Beauty, Featured

How Anastasia Soare Built Anastasia Beverly Hills – WWD

Anastasia Soare of Anastasia Beverly Hills sat down with Pete Nordstrom, president and chief brand officer of Nordstrom, to debate how she built her brow-focused brand for a special edition of the retailer’s podcast, the Nordy Pod. Identical to the Beauty CEO Summit, Soare recently celebrated 25 years in business. While today, Anastasia Beverly Hills is accessible at most beauty retailers, Soare started off small, counting on word of mouth and a customer-centric approach. “I emigrated from Romania and I saw a void in the wonder industry of eyebrows. No one paid attention to eyebrows,” she said, which led her to create her own technique using a person’s facial symmetry. Pete Nordstrom Katie Jones/WWD With a small salon in Beverly Hills and no products in...

0 Comments

13 Nov

Anastasia Pilepchuk crafts intricate, out-of-this-world masks

by Beauty Tips

Beauty, Featured

Anastasia Pilepchuk crafts intricate, out-of-this-world masks

Pearl-encrusted tongues, skin created from cherries or fake eyes, cheeks for candleholders: the artist’s fantastical masks transport you to a different realm The Dazed Beauty Community is our ever-expanding encyclopaedia of creatives and emerging talent from internationally who're redefining the way in which we take into consideration beauty. From supermodels to digital artists to make-up prodigies transforming themselves of their bedrooms, these are the wonder influencers of tomorrow who embody all the things Dazed Beauty is about. Discover them here. One take a look at Anastasia Pilepchuk’s Instagram feed and also you’re transported to a distinct realm. Pearl-encrusted tongues, skin created from cherries or fake eyes, cheeks for candleholders: her universe is made up...

0 Comments

Older Posts

Featured Posts

Anastasia Tag