bad Tag

If you look at what’s trending among perfume connoisseurs, it would seem that people no longer want to smell good. What people are seeking instead is the strange, the avant-garde, or to be a little bit stinky. Perfume enthusiasts are favouring the strange over the fresh, with brands like Marlou coming into their own with animalic scents meant to recall bodily odours and sensual encounters like the somewhat infamous Ambilux. There’s been a move towards metallic fragrance notes from niche to mainstream brands, with some consumers craving a cyborgian scent-cloud. Niche perfume house Toskovat rocketed to fame with their unsettling scents and seemingly wild fragrance notes (credit cards and priests’ clothes, anyone?). They are best known for their scent Inexcusable Evil,...