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10 May

The Top Cycle-syncing Products to Balance Hormones

An app that tells you the most effective workout for that specific day. A pack of curated supplements for every phase. A tincture that preps you in your period. A customized nutrition plan. Welcome to cycle syncing. As more women take care of the physical and emotional effects of hormonal imbalances attributable to stress, endocrine disruptors, fast-paced lifestyles and menstrual cycles, an increasing variety of brands are creating fitness programs, nutrition plans, skincare products and supplements that address each phase of 1’s cycle.  There are 4 phases of a menstruator’s cycle, including menstrual, when bleeding and PMS symptoms occur; follicular, when ovarian follicles form; ovulatory, when an egg is released, and luteal, when the egg reaches the uterus. Each phase elicits different...
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12 Sep

Recent Balance Fetes Gauff, Ralph Draws the Stars, Prabal’s

COCO KNOWS: Tennis fans have watched the newly minted U.S. Open women’s singles champion Coco Gauff stand up through the ranks of skilled tennis, but many consumers should be saying, “Coco who?” Recent Balance staffers need no introduction, because the Boston-based athletic company signed an endorsement cope with the 19-year-old in 2018. Although her given name is “Cori,” like her father Corey’s, the Florida resident prefers to be called Coco. After securing Saturday’s win, Gauff has received well wishes from President Joe Biden, in addition to two of his predecessors, Barack Obama and Bill Clinton. Having earned $3 million in prize money along with her three-set victory over Belarusian Aryna Sabalenka, Gauff had her own post-match because of dole out. Accepting the...
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31 Jan

Recent Balance Signs Shohei Ohtani as Latest Ambassador

Recent Balance has a recent addition to the family: two-time Major League Baseball All-Star and 2021 American League MVP Shohei Ohtani. The one player to ever be named as each a starting pitcher and leadoff hitter within the league’s annual All-Star Game, the Japanese native has signed a long-term cope with the Boston-based sports brand. The deal includes the co-creation of a limited-edition 574 Cleat, an updated version of considered one of the brand’s classic models, which is able to now be worn on the sector for the primary time. The 574 Cleat is comparable to the unique shoe but includes changes to the inside that ensure it's suitable for the sector and offers the fit, support and performance elements which can...
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29 Dec

CEO Talks: Latest Balance Chief Joe Preston Hopes to

Joe Preston is a Latest Balance lifer. The president and chief executive officer of the sports brand has been with the corporate for 27 years. Over the course of his profession he has served in a wide range of roles, including overseeing the Asia-Pacific and international operations and leading its global product and sports marketing initiatives. He ascended to the highest position in 2018 and since then has been working to double the corporate’s sales — that are expected to hit $5 billion this yr — by partnering with up-and-coming athletes and cultural influencers to draw a younger consumer while never losing sight of the corporate’s roots in performance running. Here, Preston, who can be honored by the American Apparel & Footwear Association...
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