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3 Dec

EXCLUSIVE: Balenciaga CEO on Brand’s U.S. Push — and

EXCLUSIVE: Balenciaga CEO on Brand’s U.S. Push — and
Balenciaga‘s big show in Los Angeles Saturday caps off a fancy, but ultimately encouraging, yr for the French fashion house — and underscores how necessary the U.S. market stays for its future. California particularly has been a recent focus for Balenciaga’s retail expansion — it doubled its presence on Rodeo Drive and debuted a two-story venue at South Coast Plaza — and that’s hardly a coincidence. “It’s very necessary while you have a look at the perception that all of us have of luxury, and the role played by america particularly in redefining luxury,” in accordance with Balenciaga chief executive officer Cédric Charbit. “Balenciaga also makes this claim of redefining luxury, so we've this in common.” Since Demna arrived on the creative helm...
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11 May

Balenciaga Is Now Dressing Academicians, Too

Balenciaga Is Now Dressing Academicians, Too
SCHOLARLY CHIC: Couture clients can come from many walks of life, including academia. French literary critic, author and professor Antoine Compagnon commissioned Balenciaga for the “habit vert” he'll wear for his induction to the Académie Française Thursday. The ceremonial garb features a sword and a black or navy suit embroidered with green and gold olive branches. In keeping with Balenciaga, which resumed making couture in 2021 after a 53-year absence, that is the primary time because the house was founded by Cristóbal Balenciaga in 1917 that it was called upon to supply a bespoke suit for the academy, which was founded in 1635 to safeguard the French language. Created by creative director Demna, the black cloak, tailcoat and pants, white shirt, white...
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11 May

Prada Hires Sporty Latest Ambassador; Balenciaga Goes (Custom) Academic

Prada Hires Sporty Latest Ambassador; Balenciaga Goes (Custom) Academic
PRADA’S SPORTY SIDE: Prada has named Chinese basketball player Shuyu Yang as its latest brand ambassador. The athlete appears in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection and twiddling with a red basketball, or listening to music from a vintage turntable. With greater than 3 million followers on Weibo, China’s own Twitter, Yang reached national fame by helping China rating a bronze medal in the ladies’s 3×3 basketball tournament within the 2020 Summer Olympics in Tokyo. Shuyu Yang, Prada’s latest brand ambassador. MengZhi/Courtesy of Prada Her gender-neutral appearance attracts a following just like the likes of singer Chris Lee, who's the face of each Gucci and Versace, in addition to Dior’s China ambassador Liu Yuxin. Each...
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9 Jan

Balenciaga Scandal Seen Contributing to ‘Bad as It Gets’

Balenciaga Scandal Seen Contributing to ‘Bad as It Gets’
Balenciaga’s ad scandal stifled the brand’s “hyper growth mode,” notably within the U.S. and U.K., meaning fourth-quarter results for French luxury group Kering “might be as bad because it gets,” in line with an equity research report from HSBC released Thursday. The bank also cited slowing momentum in China and the U.S. and a “tough basis of comparison” as additional aspects more likely to have dented Kering’s revenues in the course of the crucial holiday season. It forecasts Q4 revenues, due out on Feb. 15, will slip 3.1 percent in organic terms, reflecting a 12.5 percent dip at Gucci and an 8 percent improvement in “other brands,” which include Balenciaga, Alexander McQueen, Boucheron, Brioni, Pomellato and Queelin. Still, the report, titled “Leave Your...
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