Bioré is the newest beauty brand to tackle mental health.
The Kao-owned skincare brand has unveiled a mental health initiative, dubbed the “Get That S–t Out” campaign. The campaign features a partnership with Mental Health First Aid, a program run by the National Council for Behavioral Health, and goals to teach students of no less than 100 colleges on mental health first aid practices.
“We found that we desired to concentrate on reducing the stigma that’s related to mental health challenges, because that could be a huge barrier as to why people don’t seek treatment,” said Leah Stone, associate director, face care at Bioré. “That stigma is something that may really influence the best way that individuals take into consideration mental health...
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