Logo tattoos: How late capitalism came for our body

15 Sep

Over the past decade, there’s been a cycle of viral tattoos doing the rounds online – Apple logos on lower backs, Monster Energy logos slapped across biceps, McDonald’s arches as backpieces. Usually, they are accompanied by a “tag someone who would get this” caption and shared by a distant relative on Facebook. But in fact, logo tattoos are far more common than we think. A 2021 report found that Disney was the most tattooed logo globally, with over 474,000 posts, followed by Nintendo and Harley-Davidson. For the most part, these logo tattoos span generations, and are just as likely to be spotted on leathered skin as they are coated in sweat under club strobes. Despite growing criticism of capitalism among younger...

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19 Aug

Estrid’s new campaign is all about celebrating your body

by Beauty Tips

Beauty, Featured

Estrid’s new campaign is all about celebrating your body

By now, we can probably all agree that body hair is natural and should be treated as such. And while there is a concerted effort in the beauty community to normalise our body and facial hair, there is still mounting pressure for us to shave and conform to outdated, western beauty standards. But one brand is wanting to change this. Founded on the principles that shaving is a choice, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving. Determined to help women embrace their fluff, Estrid has created a new campaign which hopes to show us ‘just how powerful female body hair can be’ by going on the lookout for the world’s first Professional...

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19 Aug

Your body, your choice – are pubes disgusting or

by Beauty Tips

Beauty, Featured

Your body, your choice – are pubes disgusting or

Never, ever, underestimate the power of pubes. Short hairs curling over the top of an underwear waistband or straying outside a crotch seam, framing a full, 70s-esque bush, can cause outrage or indifference (particularly on women) in equal measure. Ditto a completely hairless space that’s regularly shaved, waxed, bravely lasered off or vajazzled early TOWIE-style. However you let your pubic hair grow, and salon-grade removals are off the table while we’re socially distancing, it should be your decision. Except it’s not, at least not completely, due to shifting societal and cultural standards, porn culture, and particularly aggressive and effective brand marketing. Forward-thinking brands like Billie (female first razors) and Fur (pubic hair oil), and photographers like Ashley Armitage, are going out...

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18 Aug

Five gay men from Grindr on hooking-up, body image,

by Beauty Tips

Beauty, Featured

Five gay men from Grindr on hooking-up, body image,

Grindr by Dexter Lander8 Images Welcome to Behind The Masc: Rethinking Masculinity, a campaign dedicated to exploring what ‘masculinity’ means in 2019. With photo stories shot in Tokyo, India, New York, and London and in-depth features exploring mental health, older bodybuilders, and myths around masculinity – we present all the ways people around the world are redefining traditional tropes. Growing up gay, wherever you are, is difficult. Though, right now in places like Chechnya and Brazil, the status of homosexuality by proxy leaves you vulnerable and in danger – simply for just existing. The queer experience is often so isolating, that even for those with a strong support network, the fear of being cast out by the ones we love is overwhelming. There’s a beacon of...

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