Brand – Page 41 – Beautifaire

21 Dec

MILAN — Moncler chairman and chief executive officer Remo Ruffini is rebooting Moncler Grenoble as a “high performance” brand. Exemplifying this strategy, the brand is launching its latest collection with a brief film shot by Jonas Lindstroem. With the campaign, it unveils its latest and latest brand ambassador, French skilled skier Richard Permin. The video shows Permin skiing down Chile’s glacial Quetrupillán volcano in probably the most difficult conditions, narrowly outpacing tumbling snow. A community of skiers suddenly emerge from the snow cloud in formation behind him. Permin wears Moncler Grenoble High Performance Lapaz jacket, Terrabeam goggles, Meninx Rs Mips helmet and Reusch for Moncler Grenoble gloves. Moncler Grenoble also counts champions akin to French mogul skier Perrine Laffont and snowboarder...

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20 Dec

Jadakiss Launches Coffee Brand With His Father And Son

by Beauty Tips

Hair, Featured

Jadakiss’s price today is certainly isn't yesterday’s price. The legendary rap artist and entrepreneur recently announced the launch of his coffee brand Kiss Cafe, which is the most recent addition to his growing business empire of successful juice bars. Alongside his father, Bob Phillips, a coffee industry vet and his son, Jadakiss is aiming to create generational wealth the launch of the brand new brand. “After I was a child, my dad would take me to highschool and provides me a lightweight and sweet coffee with a butter roll,” he shared in an interview with Ebony Magazine. “I just liked the taste of it. But as I began understanding and becoming more health conscious, I actually began appreciating coffee. Drinking it...

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20 Dec

Serena Williams Is Launching a Recent Wellness Brand Focused

by Beautifaire101

Beauty, Featured

Thursday Serena Williams launched her recovery brand Will Perform with five topical products across 4 categories including Will Relieve, Will Cool, Will Rest and Will Soothe, meant to offer pain relief and each day muscle support. “You actually are only nearly as good as you get better,” Williams said — a message her coaches often told her throughout her champion tennis profession, when recovery often took up more time than tennis matches. Nonetheless, Williams didn’t connect with a lot of the normal recovery-focused brands available on the market, as they weren’t modern, and she or he struggled to seek out products with enjoyable scents and textures. “I remember being on the French Open and using a product and pondering, ‘I’m too...

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19 Dec

Do Brand TikTok Challenges Work? – WWD

by Beautifaire101

Beauty, Featured

TikTok challenges have evolved beyond Tide Pods and right into a compelling avenue for brands in search of to create meaningful interactions with social media-savvy consumers. TikTok trickled into the mainstream in 2019 and has skyrocketed in popularity since, cultivating a short-form video content ecosystem nearly the other of that of its primary predecessor, Instagram. On Instagram, which had its heyday through the late 2010s, an attractive brand presence was often one which appeared as elusive and aspirational as possible (think: the cool kids’ table that one desires to, yet despite their best efforts, can’t get a seat at). On TikTok, nonetheless, it's brands who're welcoming, witty — in some instances, self-deprecating — and in all instances, relatable, that rack up...

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