Bush domination: The 8 most read beauty articles of

27 Aug

In 2025, Dazed Beauty readers felt a pull towards stories that continued to probe the shifting landscape of contemporary beauty – a landscape that, this year, saw a backslide towards more conservative ideals. Conversely, many of the conversations that dominated our most-read pieces revolved around pubic hair: from guides to growing it out to analyses of bush-focused trends pushing back against that conservatism. And while last year’s top stories were preoccupied with tweakments and their permanence, this year’s favourites explore the long-term fallout of an industry addicted to optimisation. Here are eight of the most-viewed articles from this year. TikTok/president_bush_1 and mali.nalli This year’s pro-bush discourse mainly proliferated from an Etsy listing in which a seller posted a bikini for sale while...

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5 Jun

Full bush fashion is here, but will it go

by Beauty Tips

Beauty, Featured

Merkins by Pablo Kuemin10 Images There’s a high-cut bodysuit in Kim Shui’s AW25 collection made of black faux fur. When the New York designer first put the sample together, she says it reminded her of something slightly pubic. “I loved it because it alluded to full bush energy,” she says. “It was sexual but more of a hint versus literal.” While Kim Kardashian in the new Skims faux fur bikini may scream “bush”, Shui’s designs are subtly alluding to it – like British designer Dilara Findikoglu’s use of hair in her latest collection, ‘Venus From Chaos’, and Acne Studio’s AW25 fuzzy bodysuits and strategically-placed animal prints. With pro-pube positivity on the rise, are we catching our first glimpse of today’s version...

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14 May

‘Full Bush in a Bikini’: The TikTok trend pushing

by Beauty Tips

Beauty, Featured

‘Full Bush in a Bikini’: The TikTok trend pushing

Repeat after me: Full bush in a bikini, full bush in a bikini, FULL BUSH IN A BIKINI! Towards the top of last 12 months, bushes were in every single place. From the Margiela catwalk and discussions about only trusting women with full bushes, to those with bushes publicly mourning their decision to shave their pubic hair on X. “Shaved my bush for literally no reason,” wrote one X user. “Looks like I just killed a dog.” Real. As we enter 2025, full bush appreciation hasn’t waned; it’s thriving. Promoted by TikTok user Sujindah, young persons are encouraging each other to withstand the societal pressure to violently wax their bushes for bikini season. “I won’t share it, but there was this one Etsy...

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24 Jun

Reggie Bush to Be Ambassador, Design Consultant for TravisMathew

by Beauty Tips

Fashion, Featured

Reggie Bush to Be Ambassador, Design Consultant for TravisMathew

Former NFL star and Heisman Trophy winner Reggie Bush has signed on as an official ambassador for the TravisMathew golf and lifestyle brand. Although TravisMathew has other ambassadors, including actor Chris Pratt, skilled golfers Jon Rahm, Sam Burns and Joel Dahmen, NFL quarterbacks Matt Ryan and Jimmy Garoppolo and NBA player Alex Caruso, the take care of Bush is more involved. He can be the primary ambassador to work with the corporate’s product and design teams on golf, activewear and lifestyle collections. As well as, a selected Reggie Bush collection is anticipated to be launched in 2024, probably within the spring. “Growing up in Southern California myself, I’ve been a longtime admirer of TravisMathew,” Bush said. The brand’s real character and top-quality products...

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