Charlotte Tag

Has the skincare craze ceased? In December 2022, beauty research and shopping app, Brandefy, saw interest in makeup overtake skin look after the primary time for the reason that pandemic began, following steadily constructing momentum toward the final result since 2021. “For lots of people, the masks got here off some time ago, so I feel what’s truly driving the resurgence in makeup searches now could be viral TikTok videos — you certainly see that within the case of Charlotte Tilbury,” said Meg Pryde, founder and chief executive officer of Brandefy, adding that the Hollywood Flawless Filter Foundation is a number one driver of the brand’s popularity on each platforms. (It is usually a mainstay in consumers’ ever-building dupe discourse,...