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12 Aug

The Spirit of Travel Campaign in China | LOUIS

The Spirit of Travel Campaign in China | LOUIS
The Spirit of Travel. A poetic reflection on journeys, the House’s new campaign unveils emblematic Louis Vuitton trunks and luggage amidst resplendent Chinese landscapes – from the legendary Lijiang River in Guilin to the breathtaking Xuan Kong Hanging Temple in the Datong region, culminating in the forested mountains of Zhangjiajie. Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. ...
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11 Dec

Maybelline Shifts Focus to Online in China – WWD

Maybelline Shifts Focus to Online in China – WWD
The L’Oréal-owned American cosmetic brand Maybelline is step by step adjusting its online and offline mix in China because it goals to shift its focus to the web market, the brand confirmed Wednesday. Local media reported that the brand is step by step phasing out all physical stores in China. Maybelline clarified that it is just shutting down underperforming and end of leasing contract stores available in the market. The brand still operates around 10,000 offline stores, including those in Watsons and cosmetics stores in China, in addition to online flagships on Tmall and JD.com. The brand also claimed that it gained online market share within the second quarter of 2022. In an announcement sent to WWD, the brand said “With the intention to...
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