Christian Tag

PARIS — Parfums Christian Dior is unveiling its sustainability strategy, called “Beauty as a Legacy 2030.” That builds on the LVMH Moët Hennessy Louis Vuitton-owned house’s earlier efforts and includes voluntary reporting. “Last yr, it was really about intent, and this yr is about motion,” said Laurent Kleitman, president and chief executive officer of Parfums Christian Dior, calling sustainability a business imperative today. “Sustainability shouldn't be a latest concept at Dior,” he said. The brand’s L’Or de Vie skincare packaging was fully refillable 16 years ago, and Rouge Dior lipstick from the Fifties was, as well. “So there has at all times been something within the Dior DNA that was about protecting the world at large and nature,” said Kleitman. “And this has to...