The Art of “Content Seeding” for Luxury Brands on Xiaohongshu

17 Oct

Looking back on the past six months, we are able to observe a shift towards more rational consumption on one side and a year-on-year growth of 8.2 percent in total social retail sales on the opposite. It’s clear that customers are increasingly pursuing the next quality of life and are willing to pay more for happiness. As consumption reflects people’s desire to enhance their life quality and spend more on happiness, “find out how to buy” and “what to purchase” have develop into questions of interest for a lot of fashion and luxury enthusiasts. In response to this trend, various brands have shifted their focus to “content seeding.” There are countless quality products with potential to succeed, but to develop into hit items that...

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28 Jun

Shopify Debuts Recent Tool That Goals to Help Content

by Beautifaire101

Beauty, Featured

Shopify Debuts Recent Tool That Goals to Help Content

For the a whole lot of 1000's of beauty and fashion influencers and brand ambassadors on the market creating content, Shopify says it’s making it easier for them to hook up with merchants to earn money faster. On Wednesday, Shopify introduced “Collabs Network,” an application that any Shopify merchant can install without spending a dime, enabling them to accumulate a database of creators to work with to accumulate customers and construct sales, while enabling creators to look for products and connect with brands and retailers they feel best suited to partner with. The roots of the Collabs Network are within the Shopify Collabs app, launched in August 2022. Through Shopify Collabs, “We’ve built up an enormous supply — a whole lot of...

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31 Jan

Condé Nast Forges Content Partnership With Pinterest

by Beautifaire101

Beauty, Featured

Pinterest and Condé Nast Entertainment are forging a recent content partnership, WWD has learned. The deal, the most recent step in a video and content strategy that Pinterest rolled out two years ago, will channel 160 exclusive videos produced by Vogue and Architectural Digest pegged to featured seasonal and cultural moments, including “Fashion Month,” “Wedding Season,” “Summer” and “Back to School.” “Video’s ability to take users from inspiration to motion is undeniable,” Nadine Zylstra, Pinterest’s global head of programming and originals, told WWD. “Across Pinterest, we have now seen its power in helping people create the life they love, whether helping them reimagine a favourite fashion look or reinvent their backyard.” The partnership kicks off with fashion week — first in Latest York, then moving on to...

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2 Nov